Like a shark, outthink, outlast and outhunt competitors
Carlos Andres Toro | Steer Digital founder, director and producer
Steer Digital partners with organizations to help them navigate the digital media landscape and produce the strongest digital content with the most impact possible within their budget.
Often we are asked how a Providence team attracts partners such as Discovery Communications, National Geographic, Men’s Fitness, Muscle & Fitness and others.
Here’s how we did that, in Shark Week terms.
• Keep moving. They say sharks die when they stop moving. This is true of some species, but 100 percent of companies and businesses definitely will. You must bring the same energy that inspired you to begin your organization through the doors every day. Pushing your team to get better daily is the entry cost to play at a higher level.
• Create your own heat. In Shark Vortex, we cover endothermic sharks, which can heat their own bodies, giving them a distinct advantage. If you want to attract the big players, you’ve got to be focused on creating your own momentum through the quality of the work you put out and the intensity you bring to those projects. Turn the heat up.
• Don’t stay in your own lane. When you watch our show, you’ll learn that being able to heat their bodies gives these sharks the ability to venture across thermal walls that otherwise would have held their cold-blooded competitors back. One thing you’ll notice about our partners is they span many industries. First and foremost, we follow our passion and interests and let that guide what industries we’ll be entering. And then execute.
